Indians are hurrying to lead the race in 2008. Grabing that extra share in mobile Marketing Pie, is showing some early signs of rapid footsteps.
An early breakthrough attempt, which needs to sustain itself for atleast couple of years before their balance sheets would post break-evens or profits. With ZestADZ (www.zestadz.com) a pioneer in mobile advertising space in India, announcing that hey will now sell ads on facebook mobile platform allowing facebook developers to integrate mobile ads with their facebook mobile apps.
ZestADZ will be the first mobile ad platform from India to offer such service for Indian mobile developers.
Using this service, facebook mobile developers can monetize their mobile applications by embedding ads from leading advertisers from India. Through this development mobile developers can now tap into the Indian mobile market which currently has more than 200 million users, many of them moving upward using mobile Internet. The facebook India network has hundreds of thousands of users from India and it is expected that just like Orkut, facebook’s popularity will soar in India especially on their mobile sites.
It is evident, both sections of people are extremely optimistic, “Mobile Social Marketing is extremely important space for us to be in and we’re getting started with facebook which is very popular in India”, said Asif Ali, CTO mobile-worx adding that “We hope that this launch enable both advertisers and publishers to capitalize of the phenomenal growth of mobile Internet in India”.
Terry Uppal, President, Mobile-worx said “Advertisers in India will now have the perfect media platform to reach a large target audience on facebook with relevant and contextual ads to generate increase their brand awareness and revenues”.
About ZestADZ
ZestADZ - India's leading mobile advertising marketplace. ZestADZ is a multi-format (WAP, SMS and mobile-video) advertising platform. ZestADZ inserts highly targeted and relevant ads and delivers compelling value to users, publishers and advertisers. ZestADZ embodies the core tenets of Seth Godin’s permission based marketing.
For more information on ZestADZ visit http://www.zestadz.com
About mobile-worx
mobile-worx is a leading provider of mobility solutions with offices in US, India and Malaysia. Mobile-worx has offices in Chennai, Mumbai (Bombay), Los Angeles and Kuala Lumpur.
For more information on mobile-worx, please visit http://www.mobile-worx.com Contact Details: Shereen Begum, mobile-worx, +91 (044) 4257 6183 Or Email
2 comments:
Hi Sachin,
Here is wishing you a Very Happy & Prosperous New Year
I am Sri Vikas, Product Manager, Mobile-worx. i am heading the marketing communication/Product Strategy for ZestADZ (India’s leading mobile advertising platform ) and Mklix (India’s next-gen mobile social networking utility).Mklix is currently running in Beta state and will be launched full fledged first quarter of 2008
I would like to thank you, on behalf of Mobile-worx, for picking up our Press Release and featuring it in your blog.
I would like to connect with you on this regard and hence would like to have your contact id for future correspondence.
Thanks
sachin,
you can check one of my newest blog site here
spartanvikas(dot)wordpress(dot)com
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