Showing posts with label Online PR. Show all posts
Showing posts with label Online PR. Show all posts

Thursday, October 01, 2009

Jay Hind - The Future of Indian TV is here.

I have been away from writing on my blog for few months now. Work kept me so busy that I didn’t get time or maybe I didn’t jump up in excitement to write about something. Though, after this long break, I found something really interesting. Jay Hind produced by Undercover productions (was not sure if it existed J) in association with Buzzintown.com is the 1st late night standup comedy show on Internet (youtube channel) in India and this indeed made me jump in excitement and here I am writing about it.

I see the future of Indian TV in this stand-up comedy show. This series is path breaking for Indian TV and the power of Internet in India. If this series becomes a hit and starts making revenues to become profitable, then this will be the 1st gen TV series online and can give birth to more talented players to come online to provide content and be profitable while running the shows.

I am a firm believer that solid content will find it’s FAN following… and evidently I have seen over 1250 Fans of this show already on Facebook FAN page of Jay Hind growing rapidly by word of mouth in just a month or so.

Jay Hind team has done a wonderful job in creating the same magic of Movers and Shakers as Abhigyan Jha brings in his expertise and creativity to tickle the funny bone with the sarcasm, pun, entertaining and funny conversations, hilarious disclaimers and very well executed gags by Sumeet Raghavan and off-course the Divya aka Savita Bhabhi!

After having not watched TV in a long time, this show re-affirms that it was worth NOT watching the idiot box. The same old boring Saas Bahu $#%) and those cameras panning to every joker’s face gives me total grief. Jay Hind comes as a refreshing change and cuts across the clutter and provides solid entertainment. Interestingly, I am trying to see when I will start seeing ads in the breaks on this show. Presently they are building the momentum for getting the eye balls and with few million people on Internet these eye balls are coming very soon for this show.

Jay hind is leveraging the Social media well for it’s promotion. After the 1st month of it’s launch in August it has crossed over 1 million views. You can:

Follow Jay Hind on Twitter
Become a Jay Hind Fan on Facebook
Subscribe to Youtube channel of JayhindTV
Check it out on Buzzintown.com

Friday, October 17, 2008

Games24x7.com launches New Jhatpat Online Tournaments for Real Cash prizes!

Exciting new Indian online games group www.games24x7.com has announced the launch of its New Jhatpat Tournaments in Online Rummy and Online Chess. Though fairly innovative online gaming models have made their way into the Indian market in recent times, there is none yet to match the latest entrant www.games24x7.com.

www.games24x7.com offers exciting fun filled skill based competitive gaming. They have added two very unique dimensions to the space of competitive gaming. First, all their games are played in a knock-out tournament format adding a level of excitement to online games not yet seen in the Indian space. Even more significantly, they are the first and only online games site to offer and payout real cash prizes to their tournament winners.

Recently they launched an online real cash tournament campaign called Jhatpat Tournaments. These tournaments were launched with a Jhatpat Tournament funny teaser Video, 1 the day before and received an over whelming response.

Details about JHATPAT Tournaments – With these tournaments, www.games24x7.com have launched what can only be summarized as a “cash prizes to all” campaign. Jhatpat tournaments are fun and fast-paced competitions with real cash prizes paid out and No Entry Fee! Tournaments are offered on a daily basis at pre-fixed times with registration for these tournaments often closing in seconds. There are over 100 Jhatpat Tournaments a month with up to Rs. 30000 in cash prizes offered every week.

At www.games24x7.com, in addition to cash prizes in the daily free online rummy tournaments and free online chess tournaments, top players qualify for the weekend MEGA Tournament with Rs 10000/- in cash prizes. In sum, over Rs. 1.5 Lakhs is being given out in cash prizes in the Jhatpat tournaments and the best part is there are no entry fees! Keep on competing! Keep on Winning real cash prizes!1 m

- End -

Games24x7.com is an Indian online games start-up, founded by a group of entrepreneurs from IIT and IIM backgrounds, who have seen both eastern and western cultures are bringing the competitive spirit to win cash prizes in local Indian games to the masses. Games24x7.com is India’s first and only online games company to run daily skill based competitive tournaments with real cash prizes in online rummy and online chess.

Saturday, October 04, 2008

ICA and Games24x7.com successfully host 4th Annual Chess Championship 2008 in Bangalore

2nd October 2008, Bangalore: Mr. Sushruta Reddy, National Arbiter and Secretary, Innovators Chess Academy (ICA) in association with Games24x7.com hosted the 4th Annual ICA Rapid Chess Championship 2008 and the 3rd Innovators Chess Academy Inter-School Chess Championship on the occasion of Mahatma Gandhi Jayanti in Bangalore.

The ICA Championship 2008 saw a massive response with nearly 350 players participating from the south of India including Bangalore, Mangalore, Mysore and neighbouring cities. There was an active participation from young, up-coming champions of chess and their parents in various age categories. The open chess tournament saw a very strong response with the veterans and cream of the top talent participating.

Mr. Sushruta Reddy who is the ex. Jt. Secretary of United Karnataka Chess Association and a chess coach and founder of the Innovators Chess Academy has been a very active arbiter and a strong proponent of promoting the skill based game of chess and taking it to the masses. In recent times, people have shown active interest in participating in a completely new online blitz chess tournament model where people can play online tournaments for cash prizes and the game of chess is now spreading to the masses.

www.games24x7.com was the official sponsor for the ICA Championship 2008 where Mr. Reddy himself is an active player. Mr. Bhavin Pandya, co-founder and managing director of Games24x7.com said, “We have an active association with Mr. Sushruta Reddy right from the starting days of Games24x7.com and he has been an active player and a strong contributor to the development of the chess game on our website. We offer online chess and rummy tournaments catering to the local needs of Indian gaming enthusiast. When Mr. Reddy approached us with the opportunity for being part of ICA Championship, we were very enthusiastic and immediately confirmed our support in his noble initiative to expand chess tournaments in the southern part of India."

Rahul Shandilya won the ICA Open Chess Championship 2008 when he defeated R Nagesh in the final round. Although Rahul tied with K.V.Sripad for the first place with 5.5 points apiece, the former finished ahead due to a higher tie breaker score.

The detailed list of winners of the ICA chess championships 2008 can be seen here.

About Games24x7.com – Games24x7.com is an Indian online games start-up founded by a group of entrepreneurs from IIT and IIM who have seen both eastern and western cultures and wish to bring the spirit of local Indian games to the masses. Games24x7.com is India’s first online games company to run skill based competitive daily tournaments with real cash prizes in rummy and chess.

About Innovator’s Chess Academy – Innovator’s Chess Academy (ICA) is one of the premier and most Active Chess Organizations in Bangalore. The Academy has organized nearly 50 Chess Tournaments since early 2005 besides providing Coaching to children in various parts of the City. The Academy also enjoys strong support from the United Karnataka Chess Association (UKCA). ICA founded by Mr. Sushruta Reddy, and supported by Vice Presidents, Mr. Durgesh and Mr. Karthik Shetty has now branched to Muscat and Oman.

For any further information please contact:
Sachin Uppal, Marketing Director,
Play Games24x7 Pvt.Ltd.
Mumbai, Maharashtra


Sushruta Reddy
National Arbiter and Secretary,
Innovators Chess Academy
Bangalore, Karnataka

Thursday, September 18, 2008

Games24x7.com launches free Jhatpat Tournaments – Play Online Rummy and Online Chess Tournaments for cash prizes!

Games24x7.com launches free Jhatpat Tournaments – Play Online Rummy and Online Chess Tournaments for real cash prizes

Exciting new Indian online games group www.games24x7.com has announced the launch of its Jhatpat Tournaments (15th September – 15th October) in Online Rummy and Online Chess. The burgeoning popularity of the online gaming market in India is being reflected by the intense activity in the start-up space and the latest entrant is www.games24x7.com.

www.games24x7.com presents a unique skill based competitive gaming model. They have added two very unique dimensions to the space of competitive gaming. First, all their games are played in a knock-out tournament format adding a level of excitement to online games not yet seen in the Indian space. Even more significantly, they are the first and only online games site to offer and payout real cash prizes to their tournament winners.

Recently they launched an online real cash tournament campaign called Jhatpat Tournaments. These tournaments were launched with a JhatPat Tournament funny teaser Video 1 the day before and received over 10,000 hits the same day.

Details about JHATPAT Tournaments – With these tournaments, www.games24x7.com have launched what can only be summarized as a “cash prizes to all” campaign. Jhatpat tournaments are fun and fast-paced competitions with real cash prizes paid out and No Entry Fee! Tournaments are offered on a daily basis at pre-fixed times with registration for these tournaments often closing in seconds. There are over 100 Jhatpat Tournaments a month with Rs. 40000 in cash prizes offered every week.

At www.games24x7.com, in addition to cash prizes in the daily free online rummy tournaments and free online chess tournaments, top players qualify for the weekend MEGA Tournament with Rs 20000/- in cash prizes.

In sum, over Rs. 1.5 Lakhs is being given out in cash prizes in the 1 month long Jhatpat tournaments and the best part is there are no entry fees! So players can have fun, compete, and make real money every day by just playing online rummy tournaments and online chess tournaments, and the winners receive their prizes in cash!

Keep Winning!

Thursday, June 12, 2008

Naseba Announces the Winners of the Indian CIO of the Year Awards

Naseba Announces the Winners of the Indian CIO of the Year Awards

Mumbai, Maharashtra, India, Thursday, June 12, 2008 -- (Business Wire India)
naseba, a leading international business information company listed on the Paris Stock Exchange, held the Indian CIO of the year awards ceremony in conjunction with the 2nd Annual CIO Strategies India forum. The ceremony took place on June 9th, 2008, at 7.30 pm at Grand Hyatt in Mumbai.

The Indian CIO of the year awards recognize the leading Indian CIOs. The winners were selected by a jury consisting of Ashwini K Sharma, Former CIO, SBI and Markus Bell, CIO Analyst. This year, there were four categories with five CIOs competing in each category. The winners are:

1.Nirvan Biswas, CTO, Midday Multimedia - New Comer Award

Nirvan was selected based on his ability to implement new technologies integrated in web 2.0 to achieve massive cost savings for the overall company. These approaches are reflected in a new layout to SOA integration, communication products integration with the possibility of waste and lifetime data transmission. He also established himself as a leading business management personality, setting out new benchmarking systems and integrating all business units in the IT Architecture.

2.Navin Chadha, CIO, TATA Teleservices - Innovation Award

Navin has over 18 years experience in the telecommunications sector and in storage solutions and is a member of the advisory council for Sun Microsystems and CME Technology Advisory Group. Navin is very innovative in his approaches in the sector. He implemented Microsystems Configuration Manager 2007 to improve customer services and increase dataflow on an extensive configuration and collection of components to integrate business requirements and the management of IT Infrastructure. He is a pioneer, as this is one of the largest projects that has been carried out and reformed to the needs of business, this will revolutionise customer handling, business integration and IT architecture management over the coming years.

3.Anita Pai, Executive Vice President, ICICI Prudential Life Insurance Ltd - Leadership Award

Anita was chosen for her outstanding approach in risk management leadership in implementing new technology in the telecom space and integrating all over team and unit in the process. While leading ICICI Prudential IT, Anita established a vast IT communications system, which guarantees security, compatibility to the system requirements and remote access in a highly secure data sector. Besides the integration of the technology, she established herself not only as an IT manager but also as a CIO, managing training cost calculations and the overall information flow throughout the company.

4.K Radhakrishnan, Head IT, Henkel India Ltd - Lifetime Achievement Award

The choice for this candidate was not only based on his work at Henkel, but also on his innovative approach in production, sales, data management and e-trade alignment integration of customer handling on a national and international scale. By using tools, integrating the business units and achieving an outstanding example of how to manage outsourcing and ERP systems over time, he laid out a perfect example of lean IT. In addition, he integrated training and business information in communication and data management for companies of various industries. Mr Radakrishnan has set an example on how to successfully outsource international companies on the Indian market and advanced the Indian economy by developing production and communication to a new level, giving India a competitive edge over other competing economies.

“I have always kept my focus on “Leveraging on Information Technology to Enable the Enablers”. Having held various offices with top MNC’s in India for over two decades now, I have realized that success starts only when business and IT alignment is well orchestrated, and I just converted the opportunity entrusted to me which has been well realized in all terms, to get to this milestone. With this award, while I have a sense of recognition of the achievement, I do understand the expectation being set of doing more of IT for the time to come. Thanks to the Jury, Naseba and the other partners to the event!,” explained K Radhakrishnan.

“We are proud to have organized and hosted the first edition of Indian CIO of the year Awards during our CIO Strategies India forum this year. The Indian CIO of the year awards ceremony provided awarded CIOs the chance to inform their peers about the technology innovations they used in their projects to achieve greater success for their organization,” concluded Shannon Mackrill, the event producer, naseba.

Please click on the link given below to download the list of nominees.
http://image.exct.net/lib/fefd1271766107/d/1/nominees%20page.pdf

About the CIO Strategies India forum

Working in strategic partnership with Business Wire India, Exchange4media.com, NDTV Profit, Outsourcing 2 India and Smart Techie, the second annual CIO Strategies India forum, organized by naseba, gave the opportunity for up to 100 CIOs from Indian companies to learn about the latest trends in the IT industry, to source customized solutions from leading solution providers as well as to network with their peers.

For more information, please visit www.ciostrategiesin.com

naseba

Established in 2002, naseba produces business platforms focused on re-education, networking and most importantly increasing deal-making opportunities for executive clients. With offices strategically located in five cities around the world, naseba employs over 250 executives from more than 30 nationalities. naseba group went public on the Paris Stock Exchange on October 5th, 2006.

For more information, please visit www.naseba.com

Friday, May 30, 2008

PR 2.0 – PR + Hiring - naseba Hired LIVE on Radio Indigo jobs@naseba.com

I hear a lot about PR2.0 and how conversations are making things happen and then social media and blogs are driving the new sales and marketing strategies, here is something that I would like to call the PR2.0 LIVE Experience, a PR 2.0 strategy!

naseba, a French MNC, did a big PR campaign with Radio Indigo 91.9 FM where they initiated and accomplished a hiring campaign for the first time in India to hire their sales executives LIVE ON AIR.

I wrote earlier about the stress interview which Scott Ragsdale, CEO of naseba is going to take LIVE ON AIR and that’s exactly what happened this Friday, 30th May 2008 when the history was made by recruiting LIVE ON AIR on a radio channel first time in India.

This can turn out to be a successful PR strategy for any organization to enhance their presence and support their recruitment drives. naseba started a recruitment campaign with promoting a LIVE stress interview on Radio Indigo, where Scott Ragsdale the CEO of naseba hires live on air.

2 weeks of teaser and live campaigns on AIR just added the appropriate Indian spice in the whole recruitment drive and candidates resumes started flowing in and Global Chief Marketing and CRM Director of naseba, Liam Findlay introduced the company and culture to the listeners and finally the team short listed few candidates. Dhruva and Nagarjuna the final short listed candidates were interviewed LIVE on air and they went through the stress interview and both of them emerged as the winning candidates!

While companies and individuals worldwide are talking about what they are going to do, naseba is just making it happen!

Thursday, May 29, 2008

Which blogs do Journalists read?

Found an interesting article on BNET regarding which blogs do Journalists read...

Wondering which blogs journalists themselves find most valuable? Brodeur Strategies and Marketwire did an online survey. “We did the study because we wanted to help clients better understand the interplay between online news activity and journalism. We know who the traditional reporters are that cover our clients’ industries and beats but we need to better understand where they’re getting their information online.” (Jerry Johnson, executive vice president, Brodeur Strategies)
Here are the results:
Lifestyle journalists:
TMZ
Perez Hilton
MSN Lifestyle
AOL Living
Political journalists:
Huffington Post
Real Clear Politics
Talking Points Memo
Daily Kos
Tech journalists:
Engadget
Gizmodo
Boing Boing
Arstechnica
GigaOm
Travel journalists:
Tripadvisor
Frommers
Forbes Traveler
Travel Channel
Yahoo! Travel
Healthcare journalists:
NIH
WebMD
Mayo Clinic
MSN Health

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