Games24x7.com Press Release
Experience the thrill unleashed with Multi Player Tournaments on Games24x7.com, India's 1st Online Tournaments portal. With over 15,000 Online Tournaments and over Rs. 3 Lakh won in cash prizes, Games24x7.com today announced the launch of their multi-player knock-out tournaments platform.
“The new tournament engine will help us expand our tournament offerings rapidly. Now we will be running 32, 64, 128, 256 multiplayer tournaments and our technology backup allows us to scale it to any number, given the demand. This will reduce disappointment for late enrolments. And now we are all set to offer the most unique winning experience to thousands of players across India.” explained Mr. Vishnu Ram, CTO, Games24x7.com.
Our research also indicates that www.games24x7.com is India’s 1st and only online tournaments portal that gives real cash prizes. The real-cash knock-out tournaments in rummy and chess are a daily attraction and have helped the portal to grow rapidly.
“Today we are proud to be India’s 1st Online Tournaments Portal which is earmarked with these important milestones. We are happy to see the good response to our existing “Jhatpat” and “Trump” tournament series. We look forward to expand our online tournament offerings and continue to hold our leadership in online tournaments in India.” concluded Mr. Sachin Uppal, Marketing Director, Games24x7.com.
What is most interesting about games24x7.com is that as a special introductory offer, there is no tournament entry fee. Anyone can just log-in, play tournaments, and if sufficiently skilled at the games, laugh all the way to the bank. Surely it makes sense to say play more and win more at Games24x7.com.
Games24x7.com is India’s 1st online tournament company. Founded by a group of entrepreneurs from IIT and IIM backgrounds, Games24x7.com is set to bring forward the Indian competitive spirit in online games by offering real cash prize tournaments.
Showing posts with label Social networking. Show all posts
Showing posts with label Social networking. Show all posts
Friday, January 16, 2009
Wednesday, December 31, 2008
Games24x7.com - 3 Lakh in Cash Prizes, 15K LIVE Tournaments, 1 Lakh Seats
Games24x7.com, India's 1st Online Tournaments Portal
has hosted over 15,000 LIVE Tournaments with over 1,00,000 Seats for players and given out over Rs. 3 Lakh in Cash prizes!
Online Games industry is so hot amidst recession and job lay-offs that daily over 1 Lakh online users visit Indian online games portals like Games24x7.com, Zapak.com, Games2win.com, Kreeda.com, Ace2three.com and more. On the online games front, recently India has seen various companies running championships and tournaments, however, only Games24x7.com has India's 1st and the most unique knock out tournament format where they host LIVE tournaments everyday and give out daily cash prizes.
In the recent past thousands of players across India have joined Games24x7.com and players have started playing their favourite games of online chess and online rummy non-stop. It's so exciting to play on Games24x7.com because there are limited seats and real cash prizes as give aways. The best part is the knock out tournaments format which gives the feeling of playing next to each other, like people play social community games.
The uniqueness lies of Games24x7.com lies in the knockout tournament format which is identical to the skill-based competitions like Wimbledon, T-20 Cricket and French open tennis tournaments. Winners in one round move to the next round and so on till a final winner emerges. This allows players to match wits at multiple skill levels in fast paced competitions where winners earn actual cash prizes. Games focus less on manual dexterity and more on mental challenge, while at the same time requiring quick reaction and decision making.
I recently came across this article where Zapak Corporate Gaming Championship was held and over 4500 corporates and 50 organizations participated. The final participants included executives from Mindshare, Convergys, Hotel Le Meridian, Hotel Grand Hyatt, ICICI Prudential, NIIT, WNS Global Services, Group M, Aricent Technologies, Indigene Lifesystems, Cambridge Solutions, Mindtree, Hotel Royal Orchid Orchidaceae , Sparsh, Taj Wellingdon and Mindshare, across cities. It was full of fun and excitement and people took a deserving break from the mundance work routine and this also strengthened the social fiber of corporate bonding amongst employees.
The only dampner was was that people won some Holiday packages, Shirts, Flash Drives, Game CDs and Game Packs...un-fortunately no one still knows what to do with those packages and prizes. Also, why should you be given some gift and all if you can get real cash prizes and decide what you want to do with that cash. May be you want to Travel and you got a stupid flash drive, what on earth are you going to do with it? Another thing to look at is, you spent so much of your valuable time and what did it result in, some coupons and vouchers???
India's 1st Online Tournaments Portal, Games24x7.com offers real cash prizes for daily online tournaments in fast paced games like Online Chess Tournaments and Online Rummy Tournaments with monthly Cash prizes over Rs. 1 Lakh! I was super impressed by the way they have been hosting daily tournaments and the tournaments are joined by people all across India. They have done a fantastic job in reviving the social fibre of community games in a multiplayer knock out tournament format.
Tuesday, July 29, 2008
Community Strategy - Infoedge's Brijj.com Incentivizes Networking
Strategy Critique - Incentivising Professional Networking - Are we killing the Goose?
Info Edge India Limited of the fame of Naukri.com, Jeevansaathi.com, 99acres.com had launched Brijj.com in 2007 which is a professional networking site built on the lines of Linkedin.com. Though the site was aimed at promoting professional networking and social job hunting (HR 2.0) concept, the initial response was not what they expected.
People jumped in to directly post stupid things like: get me a job. However, the site traffic kept growing (thanks to big daddy Naukri.com). However, recently to enhance the concept of professional networking in India, the portal has taken a strategy to incentivize networking.
I was suddenly surprised when some random people started sending me connection requests and I was thinking probably someone has really gone through the pain of knowing me and wants to connect with me. However, I get this mailer yesterday afternoon from Brijj.com saying:
“A trip to London could be yours”.
Wow, I don’t mind getting a free trip to London. So what is that I am supposed to do? Well not much, just do professional networking. Sounds like a dream. I build my network and you send me to London. Ahmm…well as apparent this strategy is to promote the user interaction on the community and to get more people coming to website, however, it’s going to loose the purpose of Professional Networking. I build my professional network based on trust and previous or present working relationship shared with an individual.
However, by incentivising the networking it’s like killing the goose. My network might grow, however, is it going to be meaningful? Nah, I would end up networking with jimpys whom I wouldn’t have added otherwise. I had to reject few requests already and then I started thinking if this is the right strategy at all??
What’s your thought?
Wednesday, March 05, 2008
Sachin Uppal's TOP 100 th Blog Post | Marketing & Technology
I am not sure what should I write in my 100th blog post, though I thought I can write a bit about myself and about my blogging habit. How I started blogging, why do I blog now, what I blog and for whom I blog for and what role does today's Blogging technology play in Marketing and personal Branding.
Well what I notice in Marketing over a period of time is that Technology has started playing a larger role, sometimes to the extent of driving the new strategies. Also, this has led to creation of a new breed of Human Capital with a completely new skill set which is needed. 10 years back to drive the marketing it required business objectives and goals, business mindset, creativity, new ideas and passion to do marketing. However, today it has got augmented and now it needs to be a good balance of Technical Know-how too. But one thing which has not changed is Passion to succeed in whatever you do. And passion is one thing which has driven me to achieve all the success which I have till now, though in words of Robert Frost :"I have miles to go before I sleep."
So what I noticed as a change in myself over a period of time is that, now I not just understand the technical part of technology, but also the Business and Human part of it and this I something which I leverage to my advantage. With social and professional networking adding advantage to the knowledge growth I just feel more privileged that I am born in this age. I sometimes now enjoy myself being called an Online Media Evangelist, as this is what I strongly believe in and stand for in today's Web 2.0 times. I can say I am passionate about it. When I started blogging way back in 2005, it was more like a juvenile amateur writing about college days or why he likes a Pizza or some philosophy and some inspired content etc. However, in mid 2007, I started focusing on Technology & Marketing.
In 2006 I didn't blog, as I was so occupied with my work. I was learning on how to implement marketing and branding strategies leveraging various media. I executed some 200 events in 05(sept) -07(june) varying from Seminars, Conferences, Workshops, Interaction and Brainstorm sessions, Expos, Tradeshows and did over 1000 different electronic mailers and some 50 direct mailers targeting 26 different industry segments varying from Automation, Automotive, Aerospace to Travel and Tourism, Healthcare, IT, Wireless, HR and more... Also I interacted with media for online and offline PR and even press conferences etc. I created whole lot of sales productivity enhancement tools, testimonials, demos, CDs etc etc and tried so many more things.
One thing which I remember while doing all this is my mentor in National Instruments telling me to focus on results and to see the broader picture than just on media execution. The importance of learning from past and each activity by analysing it on basis of what was the objective, strategy, tactics and what was finally achieved.
I was in a race to learn as much as I can and just because I was passionate about marketing and I wanted to be the best in what I am doing. I did my set of mistakes and learned every time and came off much stronger and better every time.
My professional journey of marketing officially started off at National Instruments though the seeds were born in my school and college life and small activities in Wipro Technologies. I let the plants grow and mushroom into strong banyan trees as I grew older. I read this book called "The End of Marketing as we know it" by Sergio Zyman the ex-CMO of Coca Cola, which shattered a lot of myths about marketing and the most abused term "Strategy" and I got introduced to real, fact based, measurable world of marketing, where it was all about sales and how new marketing strategies can drive sales for a small organization to the large giants.
Then one day while I was reading online I just felt that I should share my opinion on this topic and I started writing and revisited my blog. I saw many other blogs and started learning how to optimize blogs and on how to make it user friendly, add productivity features etc. Then I got introduced to something called Web Analytics and I installed the freely available (not so accurate) google analytics and started noticing that there are people who are reading my blog. So I thought why not start keeping in touch with my friends, known and unknown people who may get benefited from my writing. Soon I saw with increasing content on my blog I started getting more and more visitors on my blog and people started sharing their opinions.
Though I have a long way to go, I can surely see that I am able to keep myself focused on my thought process, my ideas and opinions and obviously keeps me aware that its a public place where people are seeing my thoughts naked as it is.
In today's time it's become a tool for personal branding for individuals as well as corporate branding for organizations. I don't know if it is an Exaggeration that I am making or not, but in some years from now, HR departments of companies, girl friends and boyfriends, dads and moms, CEOs and managers might just get judged in the world by there blogs. You might see a campaign like Titan Fast Track watches with tag line: "How many you have" for blogs saying "How many you write?" running on prime time TV. :)
Happy blogging and commenting!
-Sachin Uppal http://sachinuppal.blogspot.com
Well what I notice in Marketing over a period of time is that Technology has started playing a larger role, sometimes to the extent of driving the new strategies. Also, this has led to creation of a new breed of Human Capital with a completely new skill set which is needed. 10 years back to drive the marketing it required business objectives and goals, business mindset, creativity, new ideas and passion to do marketing. However, today it has got augmented and now it needs to be a good balance of Technical Know-how too. But one thing which has not changed is Passion to succeed in whatever you do. And passion is one thing which has driven me to achieve all the success which I have till now, though in words of Robert Frost :"I have miles to go before I sleep."
So what I noticed as a change in myself over a period of time is that, now I not just understand the technical part of technology, but also the Business and Human part of it and this I something which I leverage to my advantage. With social and professional networking adding advantage to the knowledge growth I just feel more privileged that I am born in this age. I sometimes now enjoy myself being called an Online Media Evangelist, as this is what I strongly believe in and stand for in today's Web 2.0 times. I can say I am passionate about it. When I started blogging way back in 2005, it was more like a juvenile amateur writing about college days or why he likes a Pizza or some philosophy and some inspired content etc. However, in mid 2007, I started focusing on Technology & Marketing.
In 2006 I didn't blog, as I was so occupied with my work. I was learning on how to implement marketing and branding strategies leveraging various media. I executed some 200 events in 05(sept) -07(june) varying from Seminars, Conferences, Workshops, Interaction and Brainstorm sessions, Expos, Tradeshows and did over 1000 different electronic mailers and some 50 direct mailers targeting 26 different industry segments varying from Automation, Automotive, Aerospace to Travel and Tourism, Healthcare, IT, Wireless, HR and more... Also I interacted with media for online and offline PR and even press conferences etc. I created whole lot of sales productivity enhancement tools, testimonials, demos, CDs etc etc and tried so many more things.
One thing which I remember while doing all this is my mentor in National Instruments telling me to focus on results and to see the broader picture than just on media execution. The importance of learning from past and each activity by analysing it on basis of what was the objective, strategy, tactics and what was finally achieved.
I was in a race to learn as much as I can and just because I was passionate about marketing and I wanted to be the best in what I am doing. I did my set of mistakes and learned every time and came off much stronger and better every time.
My professional journey of marketing officially started off at National Instruments though the seeds were born in my school and college life and small activities in Wipro Technologies. I let the plants grow and mushroom into strong banyan trees as I grew older. I read this book called "The End of Marketing as we know it" by Sergio Zyman the ex-CMO of Coca Cola, which shattered a lot of myths about marketing and the most abused term "Strategy" and I got introduced to real, fact based, measurable world of marketing, where it was all about sales and how new marketing strategies can drive sales for a small organization to the large giants.
Then one day while I was reading online I just felt that I should share my opinion on this topic and I started writing and revisited my blog. I saw many other blogs and started learning how to optimize blogs and on how to make it user friendly, add productivity features etc. Then I got introduced to something called Web Analytics and I installed the freely available (not so accurate) google analytics and started noticing that there are people who are reading my blog. So I thought why not start keeping in touch with my friends, known and unknown people who may get benefited from my writing. Soon I saw with increasing content on my blog I started getting more and more visitors on my blog and people started sharing their opinions.
Though I have a long way to go, I can surely see that I am able to keep myself focused on my thought process, my ideas and opinions and obviously keeps me aware that its a public place where people are seeing my thoughts naked as it is.
In today's time it's become a tool for personal branding for individuals as well as corporate branding for organizations. I don't know if it is an Exaggeration that I am making or not, but in some years from now, HR departments of companies, girl friends and boyfriends, dads and moms, CEOs and managers might just get judged in the world by there blogs. You might see a campaign like Titan Fast Track watches with tag line: "How many you have" for blogs saying "How many you write?" running on prime time TV. :)
Happy blogging and commenting!
-Sachin Uppal http://sachinuppal.blogspot.com
Saturday, March 01, 2008
Bill Gates | Steve Jobs | Larry Ellison | Scott Ragsdale up for sale
With a new application on Facebook you can put your friends for sale. Knowing that a large number of CEOs of large companies are on facebook, I can just imagine the fun when Bill Gates, Steve Jobs, Larry Ellison and Scott Ragsdale go on sale.
It would be interesting to see if the CEOs are in a common network and one CEO puts up another CEO for sale. So imagine Scott Ragsdale CEO of naseba, puts up Bill gates for sale and Steve Jobs buys bill gates for $574 (a figure which I noticed at which one of my friends bought a friend).
So does that mean Steve can make Bill work for Apple? May be this application was launched keeping in mind Bill’s retirement plans.
So next time keep an eye, you never know you be able to buy Geroge bush :)
It would be interesting to see if the CEOs are in a common network and one CEO puts up another CEO for sale. So imagine Scott Ragsdale CEO of naseba, puts up Bill gates for sale and Steve Jobs buys bill gates for $574 (a figure which I noticed at which one of my friends bought a friend).
So does that mean Steve can make Bill work for Apple? May be this application was launched keeping in mind Bill’s retirement plans.
So next time keep an eye, you never know you be able to buy Geroge bush :)
Wednesday, February 20, 2008
Marketing 2.0 - eMarketing, Digital marketing, Interactive Marketing, Online marketing, Internet Marketing, Web marketing...
While I have been writing about
In this entry I am touching upon various elements of Marketing 2.0 and how it can benefit your organization. When I say your organization in this post, I mean both B2B as well as B2C businesses.
These would be some of the basic elements of Marketing 2.0:
Online communities, Blogs, User-generated content, Email Marketing, Viral Videos, Online PR, Flash Ads, Torrents, Porn Sites, Software Downloads, Banners, Link Exchanges, Micro Sites, Landing page optimizations, triggered ads, behavioral ads, web analytics, SEO SMO and SEM.
Online communities, Blogs, Social / Professional Networking and User Generated Content: -
Earlier I wrote about push marketing being dead and how 4Rs of marketing namely Reveal, Reward, Respect and Retain has changed the approach of marketing to customer centric marketing.
This can be simple achieved today through online communities or Blogs where users generate content and the content becomes the king. So instead of pushing the message out, you are able to pull the customers towards you and with Content being the king, people get motivated to come back. There are numerous examples of this technique: like LinkedIn, Xing, and many more.
How they sell?
Online communities and blogs market and sell the products through subtle hints which might be relevant to the audience. Considering the context and relevancy approach is more suited to the audience, they tend to look at what is on offer and if that is something which is of importance to them at that time, they make a buying decision.
Email marketing: Many online community and blog owners use an additional tactic of Email marketing. Additionally many product and services companies also leverage email marketing media. It has shown highest ROIs for a long time now and the effectiveness has been good. However, now the point to be noted is that instead of pushing the message, people have now moved to opt-in based database communication.
There are many ways how people are generating lists, through Whitepapers / Research Reports / Surveys / Email list building newsletters and Micro sites and landing pages etc.
Many solution providers provide email marketing system which are on demand and web based like: http://www.responsys.com/ , http://www.e-dialog.com/ , http://www.constantcontact.com/ , http://www.verticalresponse.com/ , http://www.exacttarget.com/ , http://www.listrak.com/ , http://www.returnpath.com/ , http://www.vtrenz.com/ , http://www.bronto.com/ , http://www.lyrishq.com/ , http://www.epsilon.com/ , http://www.yesmail.com/ , Experian – Cheetah Mail, Acxiom, Harte-Hanks and Datran
Porn Sites, Torrents, Software Downloads:
Yes, sex, videos, hot are amongst the world’s most searched terms, if you were searching for “hot trends in videos”, with high probability it land you on to a porn site intentionally or unintentionally. And a lot of them do catch your attention. It’s a quick source of gratification and you would see these websites as target for heavy advertising from many B2C websites. Even though you may not buy in to the philosophy of your company’s remote association with these sites, but practically, these websites generate traffic to your websites.
People of all ages and genders and all geographies visit these websites, and they become a potential target to promote that viral video of your which is part of your marketing campaign.
Similar to these are the Torrents and Software Download websites: In recent campaigns done by http://www.ibibo.com/ they leveraged the torrents and software download websites very effectively. They actually created and posted torrents worldwide of most searched items like e-books, softwares, movies, videos, cracks and keygens etc and when someone will actually download and run those files, they were asked to enter their email address and were automatically directed towards the website.
Viral Videos and Interactive Marketing
These days many organizations are leveraging the Viral Videos to promote their products and services worldwide. The success of the Viral Video campaigns has actually given rise to companies like http://www.webchutney.com/ , http://www.interactiveavenues.com/ , http://www.goviral.com/ , http://www.quasar.co.in/ and more...
Saturday, February 16, 2008
Marketing 2.0 - eMarketing, Digital marketing, Interactive Marketing, Online marketing, Internet Marketing, Web marketing...
While I have been writing about
In this entry I am touching upon various elements of Marketing 2.0 and how it can benefit your organization. When I say your organization in this post, I mean both B2B as well as B2C businesses.
These would be some of the basic elements of Marketing 2.0:
Online communities, Blogs, User-generated content, Email Marketing, Viral Videos, Online PR, Flash Ads, Torrents, Porn Sites, Software Downloads, Banners, Link Exchanges, Micro Sites, Landing page optimizations, triggered ads, behavioral ads, web analytics, SEO SMO and SEM.
Online communities, Blogs, Social / Professional Networking and User Generated Content: -
Earlier I wrote about push marketing being dead and how 4Rs of marketing namely Reveal, Reward, Respect and Retain has changed the approach of marketing to customer centric marketing.
This can be simple achieved today through online communities or Blogs where users generate content and the content becomes the king. So instead of pushing the message out, you are able to pull the customers towards you and with Content being the king, people get motivated to come back. There are numerous examples of this technique: like LinkedIn, Xing, and many more.
How they sell?
Online communities and blogs market and sell the products through subtle hints which might be relevant to the audience. Considering the context and relevancy approach is more suited to the audience, they tend to look at what is on offer and if that is something which is of importance to them at that time, they make a buying decision.
Email marketing: Many online community and blog owners use an additional tactic of Email marketing. Additionally many product and services companies also leverage email marketing media. It has shown highest ROIs for a long time now and the effectiveness has been good. However, now the point to be noted is that instead of pushing the message, people have now moved to opt-in based database communication.
There are many ways how people are generating lists, through Whitepapers / Research Reports / Surveys / Email list building newsletters and Micro sites and landing pages etc.
Many solution providers provide email marketing system which are on demand and web based like: http://www.responsys.com/ , http://www.e-dialog.com/ , http://www.constantcontact.com/ , http://www.verticalresponse.com/ , http://www.exacttarget.com/ , http://www.listrak.com/ , http://www.returnpath.com/ , http://www.vtrenz.com/ , http://www.bronto.com/ , http://www.lyrishq.com/ , http://www.epsilon.com/ , http://www.yesmail.com/ , Experian – Cheetah Mail, Acxiom, Harte-Hanks and Datran
Porn Sites, Torrents, Software Downloads:
Yes, sex, videos, hot are amongst the world’s most searched terms, if you were searching for “hot trends in videos”, with high probability it land you on to a porn site intentionally or unintentionally. And a lot of them do catch your attention. It’s a quick source of gratification and you would see these websites as target for heavy advertising from many B2C websites. Even though you may not buy in to the philosophy of your company’s remote association with these sites, but practically, these websites generate traffic to your websites.
People of all ages and genders and all geographies visit these websites, and they become a potential target to promote that viral video of your which is part of your marketing campaign.
Similar to these are the Torrents and Software Download websites: In recent campaigns done by http://www.ibibo.com/ they leveraged the torrents and software download websites very effectively. They actually created and posted torrents worldwide of most searched items like e-books, softwares, movies, videos, cracks and keygens etc and when someone will actually download and run those files, they were asked to enter their email address and were automatically directed towards the website.
Viral Videos and Interactive Marketing
These days many organizations are leveraging the Viral Videos to promote their products and services worldwide. The success of the Viral Video campaigns has actually given rise to companies like http://www.webchutney.com/ , http://www.interactiveavenues.com/ , http://www.goviral.com/ , http://www.quasar.co.in/ and more...
Tuesday, January 22, 2008
What's the Future Series - Web 2.0 Strategies for organizations
Even though I am late in writing this, still I wanted to write about this topic and wanted to share my point of view on how companies can leverage Web 2.0 to their advantage.
Part 1 - History and Definitions
Web 2.0 is an industry term that has received a great deal of attention. There has been a lot of debate around how to define it because it encapsulates a host of new (and some not so new) technologies.
The term was coined by O’Reilly Media to describe second-generation internet-based services. Wikipedia goes on to say that Web 2.0 is about using the web as a “platform” to provide an enhanced user experience via Rich Internet Applications (RIA), and extending the reach of your web content through syndication technologies such as Really Simple Syndication (RSS).
As appealing as these technologies may sound, simply adopting them doesn’t guarantee an improved visitor experience or more effective channels for reaching your customers.
In this entry I will try to capture the methodology on how you could use these technology advancements for revenue generation in your company. In my understanding:-
Definition Web 2.0:
“Web 2.0 is the advancement in Internet technology. It's like a group of financially viable, socially active, and technologically collaborative changes in behavior, attitudes, tools and applications that are allowing the Web to become the next platform for communication, collaboration, community, and cumulative learning. And off-course drive sales and generating revenues”
The following themes appear commonly in the various definitions of Web 2.0:
- Collaboration: the first theme is about people working together, collaborating, to create software, content, communities, art, music, literature, and a multitude of other things. Web 2.0 tools and applications support this type of interaction at their core.
- Conversation: There is a conversation happening and it’s not just happening in your corporate website forum. It is happening on blogs. It is a public conversation about politics, business, social issues, and anything else you can imagine, including your company.
- Community: We have had online communities now for at least fifteen years or more. But the tools for building online communities are now becoming more widespread and communities are forming around every imaginable (and unimaginable) subject, product, and industry. If you are looking for your “tribe”, they are probably out there somewhere.
- Connection: we are building messaging systems that now connect people to people, people to machines, and machines to machines. The names of these systems are not important but their function is.
Part 1 - History and Definitions
Web 2.0 is an industry term that has received a great deal of attention. There has been a lot of debate around how to define it because it encapsulates a host of new (and some not so new) technologies.
The term was coined by O’Reilly Media to describe second-generation internet-based services. Wikipedia goes on to say that Web 2.0 is about using the web as a “platform” to provide an enhanced user experience via Rich Internet Applications (RIA), and extending the reach of your web content through syndication technologies such as Really Simple Syndication (RSS).
As appealing as these technologies may sound, simply adopting them doesn’t guarantee an improved visitor experience or more effective channels for reaching your customers.
In this entry I will try to capture the methodology on how you could use these technology advancements for revenue generation in your company. In my understanding:-
Definition Web 2.0:
“Web 2.0 is the advancement in Internet technology. It's like a group of financially viable, socially active, and technologically collaborative changes in behavior, attitudes, tools and applications that are allowing the Web to become the next platform for communication, collaboration, community, and cumulative learning. And off-course drive sales and generating revenues”
The following themes appear commonly in the various definitions of Web 2.0:
- Collaboration: the first theme is about people working together, collaborating, to create software, content, communities, art, music, literature, and a multitude of other things. Web 2.0 tools and applications support this type of interaction at their core.
- Conversation: There is a conversation happening and it’s not just happening in your corporate website forum. It is happening on blogs. It is a public conversation about politics, business, social issues, and anything else you can imagine, including your company.
- Community: We have had online communities now for at least fifteen years or more. But the tools for building online communities are now becoming more widespread and communities are forming around every imaginable (and unimaginable) subject, product, and industry. If you are looking for your “tribe”, they are probably out there somewhere.
- Connection: we are building messaging systems that now connect people to people, people to machines, and machines to machines. The names of these systems are not important but their function is.
- Content Creation: It turns out that if you give people the tools to create “stuff”, they do just that. In fact, they create so much stuff that it quite frankly upsets our assumptions about who in our society are the creators and who are the consumers.
- Cumulative Learning: think of cumulative learning as peer reviewed journals for every person on the planet with internet access. People can now build on the knowledge of others (through the miracles of search and wikis) faster than at any time in history.
- Collective Intelligence: In certain conditions, it turns out that groups of people are smarter than individuals. This is counter-intuitive and odd but apparently true.
- Change of scale: Web 2.0 companies can scale up fast. Because of the spread of broadband internet and the sheer number of people on the internet, we are seeing key measures (number of users, time to market, time to exit) that are quite extraordinary.
- Core values: Openness, transparency, and a respect for users are three core values that seem to permeate Web 2.0 definitions and discussions.
- Cheap and Fast: A key quality of Web 2.0 is that developers and entrepreneurs can build, deploy and profit from applications for less money and in less time than ever before.
- Cumulative Learning: think of cumulative learning as peer reviewed journals for every person on the planet with internet access. People can now build on the knowledge of others (through the miracles of search and wikis) faster than at any time in history.
- Collective Intelligence: In certain conditions, it turns out that groups of people are smarter than individuals. This is counter-intuitive and odd but apparently true.
- Change of scale: Web 2.0 companies can scale up fast. Because of the spread of broadband internet and the sheer number of people on the internet, we are seeing key measures (number of users, time to market, time to exit) that are quite extraordinary.
- Core values: Openness, transparency, and a respect for users are three core values that seem to permeate Web 2.0 definitions and discussions.
- Cheap and Fast: A key quality of Web 2.0 is that developers and entrepreneurs can build, deploy and profit from applications for less money and in less time than ever before.
Is it REA L or is it all just HYPE?
Let’s take a quick tour of the landscape to see what has been happening in the past few years and then you can decide for yourself if this set ofchanges warrants the attention that it’s getting.
We now have more than a BILLION people on the Internet, a few hundred million of whom are online at any given moment.
-->Bloggers are now doing fact-checks on the media…and winning. Some bloggers now have MORE TRAFFIC and HIGHER SEARCH ENGINE RATINGS than media companies that have been around for years.
-->People said they would never buy a car over the Internet. In 2005, eBay sold $11 billion worth of automobiles.
-->Wikipedia, a web-based encyclopedia, became the world’s largest reference work in four years, surpassing the venerable Encyclopedia Britannica.
-->A startup in Europe built a little application called Skype, which lets people call each other across the Internet for free. 27 months later, eBay snapped up this company for $4.1 billion. The application is now disrupting the 100 year old telecom industry.
-->A Vancouver-based gaming company invented a neat little photo-sharing program and sold the company to Yahoo less than two years later for approximately $35 million. They had about 10 people on that team. Flickr currently hosts over 70 million photos and has over 2.5 million users.
-->People said they would never buy a car over the Internet. In 2005, eBay sold $11 billion worth of automobiles.
-->Wikipedia, a web-based encyclopedia, became the world’s largest reference work in four years, surpassing the venerable Encyclopedia Britannica.
-->A startup in Europe built a little application called Skype, which lets people call each other across the Internet for free. 27 months later, eBay snapped up this company for $4.1 billion. The application is now disrupting the 100 year old telecom industry.
-->A Vancouver-based gaming company invented a neat little photo-sharing program and sold the company to Yahoo less than two years later for approximately $35 million. They had about 10 people on that team. Flickr currently hosts over 70 million photos and has over 2.5 million users.
-->In October 2005, Microsoft issued a company-wide email telling the troops to embrace “the services wave” [Web 2.0]. Then, in May 2006, CEO Steve Ballmer stated that Microsoft is focusing over $6 billion of R&D towards ‘software as a service’ in 2006. Software as a service is one of the patterns of Web 2.0.
-->A small team of programmers started a website in 2003 that would help them build their social network. Rupert Murdoch’s News Corp. bought MySpace in August 2005 for $580 million, less than 2½ years after it was formed. He bought it because social websites like this are massive revenue generation engines.
-->Half a million people MAKE A LIVING on eBay.
-->Nineteen people run a small site called Craigslist which is now the seventh largest website in the world. This little operation is DECIMATING the North American classified advertising industry which can’t compete against FREE listings.
-->Content is exploding. Technorati, a service that tracks the number of blogs on the internet, listed effectively zero in March 2003 and reached 20 million blogs in October 2005. This means that the number of blogs doubled every five months for 36 months in a row.k Between October 2005 and the time this Manifesto was July 2006 when this Manifesto went to ‘print’, that number went from 20 million blogs to 49.8 million blogs.
I will be covering the details on how to leverage this for your organization in the next entry...
Thursday, January 03, 2008
Web 2.0 Jargon for 2008, New terminology for 2008
2007 2008
Open Api’s --> More open widgets
Widgetization of the Web --> Virtual Worlds
Personalization of the Web --> Enterprise 2.0
The Web is the New Desktop --> Mobile 2.0 and Google Android
Social Networking --> Niche Social Networking
Blogging --> Corporate Blogging
MultiMedia Sharing --> Employee Community -Various media sharing
Behavioural Marketing --> Customer centric targetting
Open Api’s --> More open widgets
Widgetization of the Web --> Virtual Worlds
Personalization of the Web --> Enterprise 2.0
The Web is the New Desktop --> Mobile 2.0 and Google Android
Social Networking --> Niche Social Networking
Blogging --> Corporate Blogging
MultiMedia Sharing --> Employee Community -Various media sharing
Behavioural Marketing --> Customer centric targetting
India's First Mobile Phone Ads provider - Future Predictions ALIVE
Indians are hurrying to lead the race in 2008. Grabing that extra share in mobile Marketing Pie, is showing some early signs of rapid footsteps.
An early breakthrough attempt, which needs to sustain itself for atleast couple of years before their balance sheets would post break-evens or profits. With ZestADZ (www.zestadz.com) a pioneer in mobile advertising space in India, announcing that hey will now sell ads on facebook mobile platform allowing facebook developers to integrate mobile ads with their facebook mobile apps.
ZestADZ will be the first mobile ad platform from India to offer such service for Indian mobile developers.
Using this service, facebook mobile developers can monetize their mobile applications by embedding ads from leading advertisers from India. Through this development mobile developers can now tap into the Indian mobile market which currently has more than 200 million users, many of them moving upward using mobile Internet. The facebook India network has hundreds of thousands of users from India and it is expected that just like Orkut, facebook’s popularity will soar in India especially on their mobile sites.
It is evident, both sections of people are extremely optimistic, “Mobile Social Marketing is extremely important space for us to be in and we’re getting started with facebook which is very popular in India”, said Asif Ali, CTO mobile-worx adding that “We hope that this launch enable both advertisers and publishers to capitalize of the phenomenal growth of mobile Internet in India”.
Terry Uppal, President, Mobile-worx said “Advertisers in India will now have the perfect media platform to reach a large target audience on facebook with relevant and contextual ads to generate increase their brand awareness and revenues”.
About ZestADZ
ZestADZ - India's leading mobile advertising marketplace. ZestADZ is a multi-format (WAP, SMS and mobile-video) advertising platform. ZestADZ inserts highly targeted and relevant ads and delivers compelling value to users, publishers and advertisers. ZestADZ embodies the core tenets of Seth Godin’s permission based marketing.
For more information on ZestADZ visit http://www.zestadz.com
About mobile-worx
mobile-worx is a leading provider of mobility solutions with offices in US, India and Malaysia. Mobile-worx has offices in Chennai, Mumbai (Bombay), Los Angeles and Kuala Lumpur.
For more information on mobile-worx, please visit http://www.mobile-worx.com Contact Details: Shereen Begum, mobile-worx, +91 (044) 4257 6183 Or Email
An early breakthrough attempt, which needs to sustain itself for atleast couple of years before their balance sheets would post break-evens or profits. With ZestADZ (www.zestadz.com) a pioneer in mobile advertising space in India, announcing that hey will now sell ads on facebook mobile platform allowing facebook developers to integrate mobile ads with their facebook mobile apps.
ZestADZ will be the first mobile ad platform from India to offer such service for Indian mobile developers.
Using this service, facebook mobile developers can monetize their mobile applications by embedding ads from leading advertisers from India. Through this development mobile developers can now tap into the Indian mobile market which currently has more than 200 million users, many of them moving upward using mobile Internet. The facebook India network has hundreds of thousands of users from India and it is expected that just like Orkut, facebook’s popularity will soar in India especially on their mobile sites.
It is evident, both sections of people are extremely optimistic, “Mobile Social Marketing is extremely important space for us to be in and we’re getting started with facebook which is very popular in India”, said Asif Ali, CTO mobile-worx adding that “We hope that this launch enable both advertisers and publishers to capitalize of the phenomenal growth of mobile Internet in India”.
Terry Uppal, President, Mobile-worx said “Advertisers in India will now have the perfect media platform to reach a large target audience on facebook with relevant and contextual ads to generate increase their brand awareness and revenues”.
About ZestADZ
ZestADZ - India's leading mobile advertising marketplace. ZestADZ is a multi-format (WAP, SMS and mobile-video) advertising platform. ZestADZ inserts highly targeted and relevant ads and delivers compelling value to users, publishers and advertisers. ZestADZ embodies the core tenets of Seth Godin’s permission based marketing.
For more information on ZestADZ visit http://www.zestadz.com
About mobile-worx
mobile-worx is a leading provider of mobility solutions with offices in US, India and Malaysia. Mobile-worx has offices in Chennai, Mumbai (Bombay), Los Angeles and Kuala Lumpur.
For more information on mobile-worx, please visit http://www.mobile-worx.com Contact Details: Shereen Begum, mobile-worx, +91 (044) 4257 6183 Or Email
Subscribe to:
Posts (Atom)
Share this
