BOKU.com – NO Plastic – Mobile based online payment system!

BOKU.com, mobile payments made easy, NO Plastic Needed.

Today morning I was munching my breakfast after a solid gym routine and while scanning through my feeds, chanced upon an article on Watblog by Maneesh about mobile payments system by a company called BOKU.com where you DON’T need any credit card, debit card, bank account etc to make a payment.

I just jumped in the air and got glued to this post and quickly pounced to check out this site BOKU.com. And YES, they are offering direct payments through mobile phones without any card plastic / bank account.

If BOKU.com continues to expand their partnerships with more and more service providers like, there is nothing which stops BOKU to become the World’s most trusted and easiest online payment system.

BOKU.com is funded by Benchmark Capital, Index Ventures, Khosla Ventures. VC’s investments includes high-profile start-ups like Infinera, MySQL, OpenTable, PureDigital, Second Life, Tellme, Twitter, Yelp, and Zillow, and franchise companies such as eBay, Juniper Networks and Red Hat.

BOKU.com’s strong management team comes from web, payment and mobile companies like Amazon, AT&T, Apple, Bank of America, GE, Google, mBlox and Paypal.

They claim to have a strong fraud management systems from their strong experience in managing risk in top notch companies like Amazon, PayPal, Google, Bank of America, and FirstUSA and they claim that Mobile phone is a different story as its used by only you… lets hope that’s the case.

This is how the payments work in BOKU.com, citing an example via @watblog a payment test they did in Facebook on Texas Holdem Poker application.

This can be the NEXT big thing to fuel online business growth with over couple of billion handsets across the world. The 3 step easy process just makes it so lucrative for customers to go ahead and make a quick payment.

As a publisher we are up-beat about this service and I personally am very optimiztic that this system will completely revolutionize the online payments in the coming time.

If this is increasingly adopted by more telecom providers, this will basically revolutionize the online payment systems in India as well as worldwide. I had written about one application of such system (to book local train tickets through mobile) on my blog last year. This is super exciting news for many online businesses. However, what would be interesting to note is, how telecom providers cope with managing the Post-Paid customers with bills and recoveries and charge-backs.

Anyways, this is Fantastic, I being in a online games company where we handle daily online payments… this will help us boost our conversions significantly. I think all online publishers will welcome this as a booster for their sales.

Looking forward to a close collaboration with BOKU.com.

M-Seva SMS based Mobile Ticket Booking System for Local Trains

Reliance, TATA, Airtel Retarding Broadband Internet growth in India?

Are the three BIGGEST Telecom giants in India who are blinded by their short term company revenues are the real perpetrators of retarding the Growth of Broadband Internet in India?


Premise: Reliance Communication, Bharti Airtel and Tata Indicom all three are offering their wireless datacards for laptops and PCs. These datacards offer various connectivity speeds. However, it's very apparent that the bad wireless infrastructures, poor dataspeeds and over all un-satisfactory customer service is retarding and shooing away the customers from Internet. People get a very poor user experience and the overall confidence in the online media as the main stream media gets distorted completely. Day-by-day poor online experiences just adds to the frustation of new and existing users and end up making people anti-online. What could become as one of the biggest strength of India in uniting and bringing education and more jobs to the country may just go down the drain if appropriate steps are not taken.

A country like India where people plan months ago to buy their next gadget and save money meticulously and buy their dream gadget get fooled by buying such stupid datacards for better Internet connectivity.

The Proof: The Internet by its own nature of bringing the Voice of each customer to one common platform shows the PROOF of pathetic service, speed and connectivity issues which came along with these Wireless Data Cards from Reliance, Airtel and Tata Indicom.

Mouthshut.com an Online user generated content company which provides a platform to Indian users to post their personal experiences in terms of product reviews is just filled with BAD reviews about all these three service providers.

Reviews on Reliance Wireless Data Cards
Reviews on TATA Indicom Wireless Data Cards and USB Modems
Reviews on Bharti Airtel Wireless Data Cards and USB Modems

If this isin't proof enough, do a simple google search and over 50,000 review related search results will show up...mostly people crying out loud at the bad service or drivers or connectivity and bad user experiences.

Strategic Flaw or The Time is not right?
Well a lot of top honchos sitting in those top management plush seats would want to argue that this is not a strategic fault and they do offer Broadband Internet services but people are not ready to take those services up. Well obviously if you produce those stupid Datacards in BULK and push them through a marketing plan, people are bound to get driven. However, it's a SHORT term retarding growth strategy for overall Internet Adoption Strategy for the country. In a way the Datacards and USB modems etc are detrimental to the growth of the Internet adoption and widespread in India. And the best part is both Broadband and datacards are coming from the same Telecom company (Irony Simplified)!

When over 4 Millions users have adopted broadband internet (refer to TRAI report, July-08) there are very few reasons why others wouldn't want to adopt it. The reason (primarily) is high bandwidth cost and lesser education and awareness. Well if you have to shell out Rs 999 per month to get a decent broadband connectivity per month, obviously you are discouraging people from adopting Internet. When Mobile recharges come in small pre-paid values, why don't we allow the users to have low cost flexibility for a LONG Term Internet penetration and growth in country.

Conclusion: The short term revenues of organizations which are blinding them for providing poor infrastructure and bad connectivity should be overcome quickly. The Broadband Internet services should be provided at cheaper rates fueling the Internet demand in India. Improvement of Wireless Broadband, Cost reduction and better infastructure can really contribute to the fast paced growth. Public Private Partnership based Awareness and Education sessions to masses about the benefits of internet should be conducted to help promote the Internet growth in India.

Will Telephony Calls be free in India? - Atleast for someone!

Will telephony become Free in India? Will telephony just become Internet telephony? Will 4G networks and IPV6 track the entire world with 300 Billion IP adresses? Will VOIP calls be much better than analogue calls? Will your thumb recognition become your worldwide biometric identity? Read to know more...

If we were to go by the growing clout of telecom operators in India and the fierce fight among them for Bandwidth, it's a rare chance that the telephony would become free. However, based on my previous post on how the TSPs might just turn into ISPs, this might just become true. Even the government of India through their BSNL and MTNL services is planning to launch 2MBPs free broadband internet connection by 2009.

At-least for Youth it might be...
There have been not so old instances of free service providers like Tiger etc which failed to attempt such a concept. Though, I guess it was too early for Indian markets. However, looking at how wireless telephony has expanded in India and why mobile marketing should work in India. I do see a large Youth market out there (Youth Ages 10-24, by 2025 is estimated at 349,200,000 by Population reference bureau) who would not mind listening to a 5 sec ad after every 15 minutes that they spent on phone; if there phone calls were free of charge. (Or probably the premium telephony for business users where they don’t get ads, but they pay higher rental charges.) Also they are given an option of a unique single online mobile wallet for multiple purchases in which they need to buy a monthly recharge wallet card varying anywhere between Rs 99 - Rs 1000.

So, what I am essentially saying is, having an online mobile wallet which gets recharged by a payment of Rs. X/month, like from a recharge coupon which can be bought from a local shop. (Even this will get eliminated when we will have 4G network and IPV6 so that every device will have an IP address and just a Biometric thumb recognition would be your worldwide identity.) Now, they get to talk free and have to listen to some Voice / Video Ads and probably text messages. What they just need to do is probably use the mobile wallet to buy the services being offered to them through promotions on their mobile.

Why should I buy from my Mobile Wallet?
Well anyways, wouldn’t you be buying your monthly required items like a deo or a Movie DVD (after watching the trailers on mobile) or may be a grocery or something similar? And if you get to buy the same through a Mobile phone through a special promotion being run and it gets delivered to your doorstep…obviously an hassle free shopping experience (oh did I say that Oil prices are always rising and travelling has become a challenge, specially if you have stayed in places like bangalore, mumbai, dubai etc). You can browse through the online store on your mobile and choose and pay directly through your mobile wallet safely by your biometric signature check on your mobile phone.

What’s in it for the Supplier?
Cheapest media to connect and advertise directly in the hands of the consumer. No large real estate investment, no large set-up required, no middle men’s commission, just pure B2C delivery of products.

How can you implement this?
Initially promotion of the Mobile Commerce or M-Commerce can be supported through certain specific low cost campaign launches from advertisers like contests, freebies etc. and over a period of 2 years when we see M-Commerce becoming popular, the TSPs (or WiISPs), would start charging the advertisers for the AD time which will again be contextual content ads targeted according to the buying or other behavior of the audience.

Is this model sustainable?
This is the question which we have to answer and will get answered only by looking at the response to the mobile advertising’s success in India. Would Indians accept the technology and would prefer to buy on Mobile or would still want to visit the store to buy? Would the telephone calls be completely free or the companies like Skype or Google charge the consumers to call? Would internet broadband become a reality on mobile phones or would it still be marred by the technology?

I see the light of positive hope and this approach of Mobile driven sales and marketing catching up in next 2 years time.

Tata Indiacom Offers Samsung Duo Dual Mode Handset in India

Following the Spice Telecom, Tata Indicom with Samsung has announced to launch Samsung Duo, the dual mode handset supporting GSM and CDMA technology.
According to Samsung, users can use two GSM or two CDMA or one of each sim cards in one handset.
The Duo handset is a slider phone having a 2.2-inch hybrid TFT display. Also it features 1.3 megapixel camera with 10X digital zoom and video recording. This phone is a real business phone supporting document files in excel, word and PDF formats.
The phone also offers good amount of entertainment to users through an MP3/AAC+ player supporting video in MPEG4. The phone has 10MB of internal memory and can support up to 1GB of external memory.
Besides, the phone has three input options ABCD’ keyboard or a normal mobile phone keypad and thanks to the handwriting recognition software that it incorporates, you also jot something on it.
Perhaps, the most interesting feature for Indians the Indian calendar it bundles which lists all the festivals, dates and important occasions. Additionally it has a Panchang featuring auspicious/inauspicious times during a day.
Currently the Duo is launched in Mumbai only at the price of Rs. 11,999, excluding the Indicom Sim card.

Was just discussing yesterday night ... Teleportation is the Next Technology change? Which is going to throw out all these mobiles and communication devices....I wish I could be alive to see that day!