Topaz…what do you think of when you first hear topaz? The shaving blade your father used in the days before Sensor Excels and Mach – Mach3s??
How about a restaurant serving Indian food?? Naah- not really.
10 months ago, near where I live in 7th Block, Koramangla, Bangalore, a new restaurant serving Indian food opened. This (opening of restaurants) is a fairly common occurrence in Bangalore, especially Koramangla with a new place, serving a different cuisine, with a unique name opening almost every week. What is not a common occurrence is for the restaurant to be called “TOPAZ”, which is a name which almost never conjures up images of food and a new eating joint in the heart of Bangalore to not be choc-a-block with diners over the weekend, which sadly topaz never was.
I have walked past that restaurant almost everyday and always wondered what was it that made someone name their restaurant TOPAZ, and 10 months, and am yet to come up with an answer. Not able to just be content with simply wondering, I decided to walk in and sample the fare – something which no Indian restaurant should get wrong, Daal Makhani & butter Naan. Unfortunately, I had to come back disappointed with the just average food and above average prices.
Also, a firm believer of the wonders of marketing and branding, I decided to speak to the management about the possibility of a name change and even suggested a few Indian options, but the management present were clueless on why the owners named it Topaz in the first place!
Now 10 months later, Topaz has quietly shut shop and am sure not too many people notice the difference in Koramangla’s geography or miss it.
I am left wondering- could a mere name change, something as simple as “bawarchi khana”, “mirch masala” have saved the restaurant?