tag:blogger.com,1999:blog-10975043.post3848108140953031279..comments2023-09-08T20:43:06.772+05:30Comments on Sachin Uppal: What’s in a name? Pretty much everything…Anonymoushttp://www.blogger.com/profile/06825189655678384418noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-10975043.post-89945697238573926102008-03-06T20:50:00.000+05:302008-03-06T20:50:00.000+05:30Hey Sachin,I do agree though that “NAME” makes a l...Hey Sachin,<BR/><BR/>I do agree though that “NAME” makes a lot of difference in a lot of situations and would also acknowledge that “Topaz” is an unconventional (not weird) NAME for a restaurant. <BR/><BR/>But, I am not quite convinced about what you are suggesting, particularly in the mentioned instance. How about names like Haveli (better suits a Hotel than a restaurant), Meghana, Sri Sai and all other regular names of restaurants that we usually come across? <BR/><BR/>They are ok but, Topaz…naa…right? Yes, right, but why?<BR/><BR/>I would say that this is a classic example of “Brand Perception”. Topaz was or is an already established brand and we tend to associate it to the same product that we are so familiar with. May be if you would have loved the food at this very restaurant and was hit and famous then the same 10 months later all you could probably think about when anyone said “Topaz” is that restaurant.<BR/><BR/>I personally do not agree that merely a NAME can impact the performance of a product in the market (it does not mean that I would suggest to name a restaurant “Dog Pile” or something…!). It takes a lot more than just a NAME. <BR/><BR/>It is something called “Quality”.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10975043.post-70494077884354032592008-03-06T17:57:00.000+05:302008-03-06T17:57:00.000+05:30Topaz is a gem. This is a possible explaination fo...Topaz is a gem. This is a possible explaination for calling the restaurant by that name. Too bad for them a razor blade company did a far better job at selling their product by that name. Luckily for us Taj wasn't taken by vests & briefs for menMenschhttps://www.blogger.com/profile/03317517411378626040noreply@blogger.comtag:blogger.com,1999:blog-10975043.post-48622470989393246342008-03-06T17:41:00.000+05:302008-03-06T17:41:00.000+05:30Perhaps it would have got people walking in had th...Perhaps it would have got people walking in had they changed their name but I am guessing it would have taken more than a name to keep them coming. <BR/><BR/>PS: That's pretty adventurous of you to try out food at a restaurant that calls itself 'Topaz' ;0)Menschhttps://www.blogger.com/profile/03317517411378626040noreply@blogger.com