Monday, March 17, 2008

New Marketing Mantra for India INC - Incentevise | Nurture | Capitalize

Online media evangelism - How online media can augment sales when traditional media gets the beating.

INC Philosophy: Incentivise Nurture Capitalize

I was reading an article this morning on how the surrogate advertising might just get blocked completely in India, thanks to our minister Anbumani Ramadoss. I met him during an ICT in healthcare event in Baramati. He is a learned man and gets very passionate about certain issues, especially with younger generation.

This is a roadblock as well as an opportunity for the marketers. Obviously one channel (TV) for promotion of such brands as well as brand extensions might get blocked. However, the channel which opens for India Inc. is the online channel. Fortunately the Indian minister does not have control over the online channel (Yet). So obviously this channel can be leveraged effectively for the promotion.

Incentivise: Give more reasons for people to move online and see the benefits like Cost or better and quicker service etc.

Nurture: Provide more benefits, create a conversation and nurture the audience by collaborative community based discussions.

Capitalize: Capitalize by spending the least amount of advertising dollars and still convert them to revenue.

INC is the new marketing mantra in a age where the traditional media fails.

1 comment:

ravi said...

Nice article!!

Frankly, I have no real answer if you ask me whether surrogate advertising is something that should be there or not. Well, it certainly isn't "right" but then, neither is the complex situation that demands it.

Traditional media fails--- I completely agree to this.

Unlike in traditional marketing such as print, radio and TV advertisement, Internet marketing is much more economical method to use. It is not only giving information’s about the products and services that a company is offering. But it can also serve as a tool for consumers to purchase a product or service online any time they want, not unlike in traditional marketing that only focus on providing information. Apart from that, it can also expand from local market to both national and international markets because of the availability of the Internet.

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