Thursday, May 01, 2008

Mobile Marketing: India Crosses US in telephony subscribers

According to latest release by TRAI (Telecom Regulatory authority of India), the total wireless subscribers base stood at 261.09 million at the end of March 2008, compared to 255 million subscribers in U.S. A total of 10.16 million wireless subscribers have been added in the month of March2008 as against 8.53 million wireless subscribers added in the month of February 2008.
Another landmark that march saw was reaching a total telephone connections to 300 million (wireline+wireless). The overall tele-density is pegged at 26.22% at the end of March 2008 as against 25.31% in February 2008.

Total of 96 million subscribers were added since March last year.

Comparatively, broadband connections have performed dismally with addition of only 1.56 million broadband subscribers since March 2007. The total broadband subscriber base stands at 3.90 million, far from 10 million subscribers that government had predicted by end of 2008.

Some time back I blogged about Why Mobile marketing will work in India. Here are more reasons now why Mobile Marketing will work in India. However, the sad part is the slow broadband growth. I think prices and lack of education are primary reasons for the same. Do share your opinion regarding the same.

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