New and emerging Idea of “Behavioral Marketing” is gripping the websites and advertisers are getting more keener on it. This basically talks about customization of Ads based on predictions on what you are going to buy next. This is like one-on-one marketing based on individual data. Like: Gender, Location, Demographics, Interests, Past website visits, Recommendations etc.
Like Book Selling Sites recommending the following:
“People who liked this also liked books like these:-
Now websites are trying to provide Real-time Ads. With the help of certain details like your Location and demographics. They are continuously collecting data about you, while you browse and on real-time change the ads from a generic one to the most relevant ones relevant to your interest.
“Auto Opt In” is the trick most of the sites are using which means you just can’t skip this.
The basic value proposition is “we are going to stop bombarding you with non-relevant ads and give you something which is very relevant to you.”
Well companies are trying to build and implement these algorithms and only some retrun on investment data will prove if this model is working well!
Some Online Citations:
nugg.ad AG - http://blog.nugg.ad/2007-07-25/is-predictive-behavioral-targeting-only-something-for-geeks-nerds-and-freaks/
Yahoo! Expands Behavioral Targeting - http://www.clickz.com/showPage.html?page=3520631
Yahoo Adds Behavioral Targeting - http://advertising.yahoo.com/marketing/bt/
Microsoft Demos Behavioral Targeting - http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=38484
Behavioral Maketing - http://www.behavioral.us/2007/06/15/when-does-behavioral-fail/
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