Thursday, October 01, 2009

Jay Hind - The Future of Indian TV is here.

I have been away from writing on my blog for few months now. Work kept me so busy that I didn’t get time or maybe I didn’t jump up in excitement to write about something. Though, after this long break, I found something really interesting. Jay Hind produced by Undercover productions (was not sure if it existed J) in association with Buzzintown.com is the 1st late night standup comedy show on Internet (youtube channel) in India and this indeed made me jump in excitement and here I am writing about it.

I see the future of Indian TV in this stand-up comedy show. This series is path breaking for Indian TV and the power of Internet in India. If this series becomes a hit and starts making revenues to become profitable, then this will be the 1st gen TV series online and can give birth to more talented players to come online to provide content and be profitable while running the shows.

I am a firm believer that solid content will find it’s FAN following… and evidently I have seen over 1250 Fans of this show already on Facebook FAN page of Jay Hind growing rapidly by word of mouth in just a month or so.

Jay Hind team has done a wonderful job in creating the same magic of Movers and Shakers as Abhigyan Jha brings in his expertise and creativity to tickle the funny bone with the sarcasm, pun, entertaining and funny conversations, hilarious disclaimers and very well executed gags by Sumeet Raghavan and off-course the Divya aka Savita Bhabhi!

After having not watched TV in a long time, this show re-affirms that it was worth NOT watching the idiot box. The same old boring Saas Bahu $#%) and those cameras panning to every joker’s face gives me total grief. Jay Hind comes as a refreshing change and cuts across the clutter and provides solid entertainment. Interestingly, I am trying to see when I will start seeing ads in the breaks on this show. Presently they are building the momentum for getting the eye balls and with few million people on Internet these eye balls are coming very soon for this show.

Jay hind is leveraging the Social media well for it’s promotion. After the 1st month of it’s launch in August it has crossed over 1 million views. You can:

Follow Jay Hind on Twitter
Become a Jay Hind Fan on Facebook
Subscribe to Youtube channel of JayhindTV
Check it out on Buzzintown.com

3 comments:

Varun said...

Hey Sachin...

once again, thanks a lot for the constant feedback and appreciation. It's the firm belief of expressive viewers like you that is giving us hope that the show will actually gain wide-spread acceptance in this age of ever-dumbing-down media.

Keep watching...

- Varun (Jay Hind team)

sachinuppal said...

@Varun
It's my pleasure to write about this as I am a victim of the ever-dumbing-down media...

Would love to see some similar series and new concepts like boothnath etc... keep creating!

Abhigyan said...

thanks Sachin :) we have huge plans to take the show where no show has gone before in this country ...but plans are just that...plans...without fans like you.

Jay Hind! has returned us to the old paradigm - first popularity - then the scale. Keep watching.

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