Email Opt-in techniques and Deliverability - Part of 4Rs of Email Marketing
Opt-in means that your prospects and customers have chosen to communicate with you. Opt-in status “yes” means that the user wants to communicate with you or your company so its fine your communication is not unsolicited. Also your email should comply with the CAN SPAM act.
There are a lot of ways that marketers leverage to create an opt-in status of a user.
Some of the questions that you should ask to see how you are building database.
· How do you collect consent from recipients to send commercial or promotional email: double opt-in, opt-in with verification; opt-in; preselected option with verification; or other?
· How do you collect consent to share email addresses with third parties or affiliates: double opt-in, opt-in with verification; opt-in; pre-selected option with verification; or other?
· How do you determine whether third parties who provide you email addresses have obtained their users’ consent: in writing; reviewed their consent method; reviewed the URL where the third party obtained consent; or other?
· Do you send commercial or promotional email based on prior business relationships but without prior consent?
· Do you require users to accept your commercial or promotional email as a condition of doing business with you?
You can run whitepaper, survey, e-book, research reports, webzines, webinar download campaigns, and generate opt-ins. You can look at even banner ads or you can hire in some space in newsletters or run a contest or even better may be a viral campaign etc depending on your business needs.
Here are two email opt-in and deliverability guides from Email Labs which are a must read.
-EmailLabs – Grow Email Opt-In List
-Email Deliverabilty Guide